anemone exists to host the conversations shaping brand and consumer culture. How brands move, and the world answers.

From our two vantage points-Jack through creative, Amalia through strategy-we’re exploring the questions brands and culture don’t usually ask each other, tracing the dynamics that shape how brands are built and built and how people respond.

It’s a space to think out loud about the aesthetics, influences, and contradictions that define brand and consumer culture today.

Each issue centers on a theme, unfolding through conversation, curation, and collection.